Electricity
is all around us. Without electricity, industrial activities, communications
and services come to a halt. India’s electrical equipment industry is highly
diverse and manufactures a wide range of high and low technology products. Power
and electrical sector development programme in India has now gained momentum.
It is very necessary that sufficient and quality electrical energy is made
available to consumers at affordable price that energise their lives. Now a day’s
electrical goods have become a necessity and have a strong place in human life. The contribution of Indian Electrical industry to the country's
GDP has been quite substantial and the industry offers varied opportunities for
manufacturing. The domestic electrical industry is expected to witness excess
manufacturing capacities across generation, transmission and distribution
segments. A low rate of inflation is eagerly looking forward to some good
measures of investment.
Over the
past 60 years or so, India has taken rapid actions in the development of the
power and energy sector both in terms of enhancing power generation to widely
distributed geographical boundaries. India became the third largest producer of
electricity in the year 2013 with 4.8% global share in electricity generation. India
has failed to meet its power sector targets by a significant margin and with
tremendous opportunities ahead; this sector continues to be affect by the
shortfall both on generation as well as transmission side. There are various
proposals in power generation and transmission lines are currently under
different implementation stages. However, the power sector in India has been
plagued with a set of problem for meeting the planned targets and achievements.
The major indicator of a poor track record is the inability or inefficiency to
meet targets on the power generation capacity additions. The main reasons for slippage
of power are slow progress of Poor Geology, Civil works, Flash Flood, Local
agitation, Shortage of Manpower, Law and Order problem, and difficult site
conditions etc. Equipment shortages have been a significant reason to missing
its capacity addition targets for the 10th five year plan for India.
There are
lots of changes required to implement power sector policy in India. As India
has not witnessed such a large scale of implementation before, there is a need
to review project execution capabilities to help ensure targets are met.
There are
lots of opportunities available in electrical industries. Due to constant
innovation and advancement in technology Electrical industries has been boosted in a bigger way thus leading to
increase in production capacity, automization, improvement in quality and
durability of products and so on. Development in technology has lead to
enhancement in life style of common people by making durable and long lasting
products available to them thus sufficing their daily needs and requirements. Electrical
industrial revolution has facilitated improvement in infrastructure which
subsequently has lead to employment generation which thus contributing in
declining the unemployment ratio and improving quality of life of common
people.
Market scenario on before
E-commerce –
ü Through traditional business org. had restriction w.r.t.
geographical reach and penetration.
ü Market size and potential
was confined and limited to specific geographical area only.
ü Local brand preference, awareness and availability were key
aspects leading to success of business.
ü Organization used to exploit common people on the basis of
limited access and availability of selective brands and products in their
respective geographical area.
ü Since there were geographical constraint organization were
confined to a limited set of target customers through which only they had the
opportunity to earn profit and run their business.
· Impact of E-Commerce
revolution on Electrical Industries & Consumers –
The Online Electrical Shopping India industry continues to envolve and experience high growth in both
developed and developing markets. Increasing internet and mobile penetration,
m-commerce sales, advanced shipping and payment options, exciting discounts,
and the push into new international markets by e-businesses are the major
drivers of this unprecedented growth. Now Electrical Accessories Online Shopping is become easier. The big retailers are increasingly focusing
on their digital strategies in order to gain the obvious benefits of online
platforms – wider reach, always on, personalization to name a few. Big players
in this space claim to have more than 50% of their revenue coming from mobile
apps. The global e-commerce market is more advanced in terms of technology,
awareness, and payment systems.
E-commerce
facilitates consumer/individuals to update themselves about online electrical gadgets
and appliances which have become a part of
their daily life. It gives them their liberty and opportunity to compare
products/ categories of different brands simultaneously without moving out of
their house. It gives a platform to select Branded Items & Accessories
Online order which suits them the best in all
aspects and suffices their need to the best possible extent.
E-commerce or Online
Electrical Store revolution has transpired
the business model of electrical industries were by bulk buyers have the
opportunity and facility to inquire online for their huge quantity requirements
thus enabling them to have a single point of contact and supplier instead of
searching and managing large number of vendors for their various electrical
requirements. Thus it becomes easy for them to identify compare and select the
best suitable brand and product under one roof which would suffices their
requirement to best possible extent.
